![]() Video ads play when they come into view in a person’s home feed. Standard video is the same size as regular Pins, while max width spans two columns on mobile. Video ads are available in both standard width and max width formats. This article originally appeared on a Pinterest business account, you can promote videos to help people discover your brand or drive actions on your website. Pinterest is growing quickly all of a sudden - it grew 50 percent in the past year alone - and now it's time to play catch-up on the video ad front. Most digital advertisers can already buy autoplay video ads on other platforms, like Snapchat, Facebook, Instagram and Twitter. Whatever the setup, it'll be important for Pinterest to get this right. (You could see autoplay in your main feed, too, but only if someone you follow pins one.) For now, that search section is the primary place you'll see autoplay video, and that will include autoplay video ads. The company is rolling out a new search tab that will include videos you may want to watch based on popular stuff on the site. These new autoplay videos probably won't appear in your main Pinterest feed, though. Adding more video content may help those ads perform better - or at least feel more appropriately placed. Pinterest just recently started selling video ads, but it's not known as a video destination. It's still a big update for Pinterest, though, primarily from an advertiser perspective. Pinterest already announced that it was building a native video feature.
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